23.8.14

Preview! Altuzarra for Target Shown Festival Mode Design Show in Montreal

Target Canada presented their new Fall 2014 collection at Festival Mode Design in Montreal featuring celebrity models Genevieve Borne and Saskia Thuot.  Each look was meticulously curated within the vignettes presented.
Suzanne Wyman with Bullseye, the every popular mascot for Target Canada.  She's wearing the new Altuzarra for Target black jacquard fully lined trench coat which has an elegant Parisian city look design. "Great style doesn't have to come at an expensive price" says Elisha Ballantyne, Divisional Director of Marketing


The interactive energetic show featured models on a motorcycle, Target shopping carts, the mascot dog Bullseye and huge red bouncing balls thrown into the audience.  Three signature pieces from the exclusive Altuzarra collection finished off the show with a sophisticated style that suits all body types.  
Target has been presenting limited edition designer collections since 2005.  Altuzarra is a New York based designer known for his luxury collections  which merge authentic French sophistication with pragmatism and ease.
"Fashion and style are part of Target's DNA" says Livia Zufferli, "we want to have a meaningful impact in the fashion society" and be "locally relevant to the markets we serve" in Canada.  Altazurra a line with a "strong feminine, beautiful aesthetic" hits stores,nationally on September 14, 2014, including the silky placement orchid print maxi dress modeled here.

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